Strategic Marketing Original Idea ‐ Trend & Concept Research The original idea or concept can come from many sources. In this process, the Design team conducts trend and concept research by shopping US and European markets and conducts market research through mediums such as WGSN, WWD and etc., including competitive landscape, consumer research, reviewing sales data, and brainstorming.
Consumer Research In consumer research, consumer statistics and behavior are studied to understand the consumer, to anticipate his/her product needs.